World of Food Beijing 2015: A melting pot of flavors

World of Food Beijing–powered by Anuga

North China’s only international food trade fair will once again take center stage in the country’s capital city of Beijing. Slated to comprise a 25,000 square meter trade floor, and a conference and activity area of 10,000 square meters, about 600 exhibitors from all over the world will showcase a diverse array of imported food, from dairy products, meat, wine, seafood, and frozen foods to confectionery and snacks as well as organic food and catering services. Over 24,000 visitors are poised to attend the three-day event, which will open November 18 at China National Convention Center.

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Exhibitors can look forward to meet with domestic importers, distributors, retailers and buyers from e-commerce platforms and the catering industry, in particular those from the second and third-tier cities.

The close collaboration with the China Chamber of Commerce of Foodstuffs and Native Produce (CFNA) – one of the event co-organizers – and the China Cuisine Association, which serves over 10,000 catering establishments and industry practitioners, ensures the breadth and depth of the event’s promotion across China.

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World of Food Beijing 2015 also boasts a comprehensive conference program, such as the China International Dairy Industry Conference and the China International Meat Conference hosted by CFNA. Building on the success of 2014. Adding to the event offerings is the China Cuisine Association’s annual meeting of its members, which will see the gathering of representatives from 1,000 food and beverage establishments across China.

Business-matching sessions will bring together overseas food manufacturers with sourcing teams from e-commerce platforms, and buyers from local retailers, supermarkets and the hospitality industry.

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The most highly anticipated segment in any food event is undoubtedly the culinary competition. The main highlight this year will be the debut of the Chinese Cuisine World Championship at World of Food Beijing 2015. This authoritative competition is the only international level competition for Chinese cuisine certified by the World Association of Chefs’ Societies in Mainland China. Representatives from more than 16 countries and regions will pit their skills against one another in Chinese cuisine preparation over two days, with all the rules and standards of the tournament expected to create a number of “firsts” in the history of the Association’s competitions, signifying the increasing global recognition of and attention on the Chinese food culture.

“This is not only a milestone year, but also an important moment for continuous development. Koelnmesse, with its immense experience in organizing Anuga, will continue its efforts in the pursuit to enhance the brand value and content of World of Food Beijing. We take the needs and feedback of our exhibitors, visitors and partners on the development of the market and event seriously, as the China market is an important manifestation of the world’s growth in food consumption,”said David Feng, Managing Director of Koelnmesse in China.

Reported: Constance

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