Bon Bon Paradise awarded by Alimentaria for the promotion of Spanish products in Hong Kong
Alimentaria Exhibitions took part in the celebration of the 25th anniversary of the Spanish Chamber of Commerce in Hong Kong, where the “Friends of Spain” awards were given. The event was jointly organized by the Forum of Renowned Spanish Brands and the Office of the High Commissioner for Brand Spain, where Spanish companies recognized local firms for their job importing and promoting Spanish products. At the ceremony, Alimentaria has awarded Bon Bon Paradise, founded in 2010 and specialized in the distribution of gourmet Spanish food.
The company awarded provides the extensive network of supermarkets in Hong Kong with some of the best Spanish products, and has just opened the first Spanish premium yogurt store in the region. The company works with some of the leading companies from the dairy, gourmet, snacks and meat sectors such as Ferrer, Ines Rosales, Frit Ravich, Torre de Nuñez, Cacaolat or La Vieja Fábrica, which are some of the Spanish brands present in this region through Bon Bon Paradise imports.
Apart from the award for Bon Bon Paradise, Alimentaria invited to the event some of its key partners in Hong Kong as the supermarket chain Yata, frozen products Mark Wilson, CitySuper and Spanish importer Fiesta, with the aim of strengthening their relationships and to promote the fair in the region.
The presence of Hong Kong companies in Alimentaria has grown in the last two editions, and the companies invited by the organization are responsible for more than the 50% of the Spanish products imports in that area. Its strategic position in Asia as the entrance to Mainland and China makes it really interesting for the companies exhibiting at the fair.
40 years of Alimentaria
Next year, between 25 and 28 April, Alimentaria will be celebrating its 40th anniversary at Fira de Barcelona’s Gran Via exhibition centre. The International Food & Drinks Exhibition is preparing a completely revamped edition with an updated trade fair concept that seeks to increase the overall offering and strengthen its strategic position in terms of gastronomy, restaurants and hotels in order to represent a broader spectrum of the industry and reflect new market trends and consumer habits.
In 2016, Alimentaria will be structured into five shows, encompassing the main food and drinks markets: Intervin (wines and spirits), Intercarn (meat and meat products), Restaurama (restaurants), Interlact (mik and dairy products) and Multiple Foods (all kinds of confectionery, preserves, oils and premium products).
The fair celebrates its four decades in the field having consolidated itself as the exhibition of reference for the food and drinks sector in Europe. At its last edition, the event attracted more than 140,000 visitors from all over the world and hosted 3,800 represented companies and more than 1,000 international companies.