Tmall Global Brings Leading Food Retailer from Holland to China

Largest Dutch supermarket Albert Heijn official online store now open on Tmall Global

HANGZHOU, China, October 15, 2015 – Alibaba Group’s Tmall Global has added a major, trusted European food retailer to its platform as Albert Heijn, Holland’s largest supermarket chain, opens an online flagship store.


Through the powerful Tmall Global platform, Chinese consumers will have direct access to a selection of the finest, authentic products from Holland in the official Albert Heijn store [] that opens today. Albert Heijn, with almost 1,000 stores in Holland and a history dating back nearly 130 years, offers products for mothers and babies (including Dutch baby formula and baby care products), healthy snacks and personal care.

Holland is a small country in Europe that is famous for its windmills, tulips and cheese. The country is also well-known for its high-level of food safety, which is among the highest in the world according to Oxfam International. Albert Heijn has been delivering high-quality, reliable and innovative products to the Dutch since 1887. It has grown into the largest food retailer in the country, both in stores and online, and is a household name among families in Holland. Albert Heijn is part of Ahold, a strong international retailing group with 32.8 billion euros (about RMB 238.65 billion) in sales in 2014.

And now, thanks to Alibaba Group and its Tmall Global platform, Albert Heijn’s trusted brand will be available in China.

Alvin Liu, General Manager of Tmall Global said, “We are committed to encouraging cross-border trade of consumer goods and our innovative platform supports reputable merchants such as Albert Heijn to make inroads into the Chinese market. The combination of Tmall Global’s convenience and Albert Heijn’s varied and quality product offerings will deliver even more choices to Chinese consumers.”

Hanneke Faber, Chief Executive Officer Ahold Online, said: “For almost 130 years, Albert Heijn has prided itself for making the ordinary affordable and the extraordinary attainable for customers in our home market in Holland, and more recently in Belgium. We are excited and honored to work with Alibaba Group to do the same in China.”

“We recognize the strong and growing demand for quality food products among Chinese consumers and the increasing popularity of online shopping. Making our products available to Chinese consumers via Tmall Global, a leading online retail platform for imported goods to China, was a natural next step for us. We are honored to welcome Chinese consumers to our online flagship Albert Heijn store on Tmall!” Faber said.

To celebrate the inauguration of its Tmall store, Albert Heijn is running a special promotion for the highly anticipated Global Shopping Festival on Singles Day. Check for more information on our great 11.11 offers.

Albert Heijn
Albert Heijn is the leading food retailer in the Netherlands and one of the country’s best-known brands. Its mission is “to make the ordinary affordable and the extraordinary attainable” for customers.

Founded in 1887, Albert Heijn pioneered the development of the modern supermarket in the Netherlands. Its innovations range from the creation of the country’s first self-service formats to online grocery shopping and the introduction of new and exciting products to store shelves that have since become mainstays among Dutch consumers.

Today the company continues to inspire consumers with unique products and services, including a range of own-brand products designed to meet the needs of specific types of customers. Own brands account for approximately half of Albert Heijn’s sales.

Albert Heijn has more than 966 stores. The company operates three main formats: the neighborhood grocery store, the larger Albert Heijn XL supermarket, and the Albert Heijn to go convenience store. It is part of international retailing group Ahold, which operates over 3,200 supermarkets, convenience stores, drugstores and wine and liquor stores, online grocery and non-food in the United States, the Netherlands, Belgium, Germany and the Czech Republic.

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Tmall Global

Launched in February 2014, Tmall Global ( is an overseas platform and an extension of Alibaba Group’s B2C Tmall business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China.