What is your profile ?
You Yuan:My name is Yuan You. Before I entered the wine business, I was working in DDB one of the largest Advertising Agency. I joined the company in 2014, to implement my vision of marketing and international development. For any marketer wine has always being the greatest subject to work with, for its charming and joy.
Bordeaux Vineam is found in 2013, with a selection of the best of Bordeaux appelations, from the Left Bank to the Right Bank including Bergerac, with all the types of wines : whites, rosés, reds, and even sweet wines. We are happy and proud to have become the leading organic Bordeaux producer.
My scope in Bordeaux Vineam is Marketing Strategy. My job is to make Bordeaux Vineam one of the most trusted brand for all the wine lovers in the world.
For a good brand, there must be good products. The true heroes of Bordeaux Vineam is our teams. We have 6 chateaux, almost 300 ha or organic vineyards. It takes a great effort to achieve what we have achieved today. 100% organic land. Our managing director, Jean-Baptiste Soula has both a very strong French oenologic expertise and an international vision, developed in Egypt and Armenia.
Do I think Organic is the future?
You Yuan:For me, Organic is not a new trend or subject. It’s the past, it’s the tradition and it is the future.
You Yuan:Back to the wine making history, all the greatest vintage is not because of chemicals, but the terroir, the nature. What Bordeaux Vineam is doing now, is back to the tradition, when chemicals ever existed. Therefore, I always say, in Bordeaux Vineam, we are not making Organic. We are Organic and we are beyond Organic. We believe a good wine is Organic! The terroir, the freshness, and the original taste of wine itself, it is 100% Natural, and it is organic.
Do you feel that Chinese consumer sensitive to organic wines?
You Yuan:In Chinese the middle class families are growing. They are looking for more health food and drinks. The word of Organic is already very familiar with their daily life.
We sell our wine globally, you can find Bordeaux Vineam’s wine in more than 10 countries and areas. China is a huge and important market especially. In China, the market is growing fast, compare with few years ago, this Chinese market is getting more professional. More and more big chateaux or companies making business in china directly. And this is the trend for wine business as well. Factory directly sell to final consumers.
Ecocert China told us that we are the only Bordeaux producer to be certified both in France and in China, as the conditions differ in both countries.
What is your favorite wine ?
You Yuan:As you can guess, I am a Bordeaux lover with a particular attention to Bordeaux Vineam – So happy, So Organic! It is difficult for me to pick up juste one bottle, but I might quote “La Licorne”, our top cuvee in Château Moulin à Vent, selected specially for the Chinese market.