Wine in China: The Rewards of Patience is of great value to the wine book collectors in China, would you please tell us if this book is going to be published for sale?
Peter Gago：The Rewards of Patience is sure to list among a bestseller, but it is not for sale. But we will have some offline promotional activities, where consumers can get this book. We will also release some promotional info in our websites to give consumers opportunities to get it. Of course, it is not available in a book store. This book is written for wine lovers, and it is precious as we have released only 4000 copies. It gets renewed edition every five years, now it is the 7th edition(in 2004). You can see that every year the thickness of the book increases, as Andrew adds more information that he hasn’t discovered before. Though the information has always been there, it is confined to a certain library. Now this information is going public, and Andrew has done a lot of research and investigations to enrich the book.
Wine in China: How did you come up with the idea of “A third-party Evaluation”
Peter Gago：Much earlier, Andrew was the director of Langton’s， and we have a “ Re-corking Clinic” which needs a third player to certify. Langton’s is the biggest auction house in Australia, and Andrew has participated in a lot of our events, including wine tasting. For our product series- Grange is, of course, a wine of great significance in the auction market. The book came out as a result of our collaboration. The collaboration is mutual beneficial, which does not only benefit auction but also promote our brand.
Wine in China: Do you have plans to make an e-book of The Rewards of Patience?
Andrew Caillard：It is gonna be a big investment. If The Rewards of Patience have significant effect in the Chinese market, we will consider the digital version of the book. We have made a lot of efforts in the tasting notes, and earlier history, figures, and the origins of the stories. We even made a movie at the cost of 1,300,000 Australian dollars. But the amount of devotion to the book can not be measured by money. All in all, we need to observe the feedback in the market.